Celebrating profitable marketing that promotes societal values, the Tambuli Awards is set to become an annual affair beginning this year. With the new competition on for July 2010, qualified campaigns produced or aired from January 1 to December 31, 2009 should submit their entries on or before April 16.

The Tambuli Awards, organized by the School of Communication of the University of Asia and the Pacific (UA&P), is the first and only one of its kind in Asia--- following a case study approach in recognizing both the business and societal values of marketing communications campaigns, the awards honor entries that prove that the campaigns resulted not only in increased profitability but also to the betterment of society.

In the years following its inception, each of the Tambuli Awards has consistently introduced new innovations that keep the event bigger and better than the last, and 2010 will be no exception. Two new categories will be added to the agenda: “Best Fashion Brand Campaign,” which recognizes integrated campaigns that promote clothing, accessories, shoes, perfumes, and other fashion-related items and “Best Media-Initiated Campaign” for effective campaigns that promote values initiated by media entities. The other awards categories are:

• Best Small Budget Product Brand Campaign
• Best Small Budget Service Brand Campaign
• Best Established Product Brand Campaign
• Best Established Service Brand Campaign
• Best Innovative and Integrated Media Campaign
• Best Insights and Strategic Thinking
• Best Teens Brand Campaign
• Best Family-Oriented Brand Campaign

This year will also introduce a new special award for “Best in Creative Idea and Execution.” To showcase that Tambuli Awards’ belief that promoting virtue need not be mundane or passé, this award will focus on the creative approach taken to endorse societal values and the degree in which it is successfully effected.

In addition, a special award called the Effectiveness Agency of the Year Award, will be given to the communication agency with at least 3 distinct winning entries based on the judges’ criteria. The Effectiveness Advertiser of the Year will be given to the winning client of the Carmencita Esteban Platinum Award, the highest accolade given in this competition.

The awards come in Gold, Silver and Bronze, depending on the entries’ level of achievement within the given category as determined by the judges. Gold Winners will qualify for the competition’s highest distinction, the Carmencita Esteban Platinum Award.

Prepare your entries and we’ll see you at the bigger, better Tambuli Awards 2010. Download the entry kit here.

Call for entries: Deadline for submission of entries is April 16, 2010. Visit www.tambuliawards.com or call 637 0912 local 393 for more information.

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