EM alumna turns her dreams to Dreality

By UA&P Alumni

The woman behind the perfumes “Inspiration by Marilou”, “Absinthe by Aaron”, and the bath product “Baby Ann” is none other than EM alumna, Andrea Briones-Manaligod (BSEM, Batch 2011). Known as “Drey” to her family and friends, she owns Dreality Trading which specializes in personal souvenirs and giveaways.

From being a course requirement in Entrepreneurial Management, Dreality found its niche in the local industry. Aware of the widespread traditional and impractical souvenirs available in the market, the young entrepreneur wanted something unique.

She “uses personal-care products (like perfumes, soaps, shampoos, and hand sanitizers), sunglasses, Frisbees, and mints, and “brands” them to the specifications of her clients, who thus get usable yet one-of-a-kind giveaways.” Believing in the power of creativity, Drey recounted “if I make myself distinct from my competitors, I will have an edge over them.”

Read more of Drey’s success story in Entrepreneur Philippines.