by Coach Tyrone Limon
Original article: http://presidentscup.multiply.com/journal/item/132/Mission_Possible_STC_escapes_the_Hardy_Boys

STC accomplished what the five other division 1 teams failed to do: defeat the Hardy Boys.

STC outscored the defending champions 22-14 in the payoff period as it carved out a come-from-behind 76-75 win. Miguel Vasquez came through with a career-game in division 1, scoring 30 points and securing a lot of offensive rebounds as STC sent shock waves to the league that they are for real. With the core of the multi-titled Freshmen United team bring their act to the alumni division, STC is bent on taking home the big one as well.

Though it was a close game right off the bat, the Hardy Boys were in control through most of 3 1/2 quarters. It became a virtual tennis match as the two talented teams traded basket after basket. Hardy enjoyed a six point lead at the half, 40-34. They still held the lead in the 4th quarter, but the resilient STC team just would not go away. With time winding down, Hardy was still on top 73 - 71; while STC had possession. Jeron Manzanero then took an open three at the side and made it (his only points in the quarter, he had a total of 15 for the game). They the took the lead 74-73 for the first time since the first quarter. However, bigman Waffy Fabie came right back and scored in the paint (the last two points  of his 16) and grabbed the lead again, at 75-74. This was a critical period as 3-time MVP Dabs Castillo, who scored 20 points, suffered cramps. The officials could not stop the game because STC had the ball, having the upperhand 5 vs. 4, Ashwin Budhrani took advantage and scored point-blank range and took the lead back 76-75 with less than 10 seconds remaining. Hardy had the ball back, but STC wisely used their "fouls to give" (2). Martin Cuna (19 points) still had the last shot, but STC established their defense properly and did not let Hardy score anymore. Mike Pamintuan added 12 markers for the players in white and orange.

With the win, the last game for the division 1 elimination round, the Hardy Boys, STC and EM all have 5-1 records. By virtue of their superior Point Differential, the Hardy Boys still clinch the Twice-To-Beat incentive against the Guingona brothers-led Jager Goma Kings. Meanwhile, STC and EM will dispute the other finals berth in their own playoff. The semis will be on Sunday March 21.

The UA&P President's Cup is an Alumni Initiative (AI) under the Office of Alumni Affairs.

Dr. Angelito Antonio’s study entitled “Grandparenting in the Philippines: A Microstudy on Strengths and Needs” has been published in the Reports from the Lab Section of the ISSBD Bulletin (number 2, serial number 56), a supplement to the International Journal of Behavioral Development, Volume 33, Issue 6. Published by the London-based Sage Publications, Ltd., the issue focuses on the general theme "Inter-generational Relationships: Grandparenting," with other articles from Brazil and the United Kingdom.

Dr. Antonio is currently Program Coordinator of Child Development Education of the School of Education and Human Development (SED).

The UA&P Dragons won 1st Runner-up in the recently concluded 6th MNCAA futsal tournament held at Enderun Colleges on March 7 (Sunday).

Dr. Ma. Victoria Q. Caparas' work has been published in the recently released book Balancing Work and Family: A Practical Guide to Help Organizations Meet the Global Workforce Challenge. Published by the HRD Press, the book was edited by Prof. Nuria Chinchilla, Prof. Mireia Las Heras, and Prof. Aline Masuda of the IESE Business School.

Dr. Caparas, a faculty member of the MScM program, wrote the chapter entitled "Work-Family Policies and Practices: The Case of Four Asian Countries" (pp.139-156). She joins 15 other authors, representing all the major regions of the world, discussing work-family issues and what governments and businesses are doing to help.

Celebrating profitable marketing that promotes societal values, the Tambuli Awards is set to become an annual affair beginning this year. With the new competition on for July 2010, qualified campaigns produced or aired from January 1 to December 31, 2009 should submit their entries on or before April 16.

The Tambuli Awards, organized by the School of Communication of the University of Asia and the Pacific (UA&P), is the first and only one of its kind in Asia--- following a case study approach in recognizing both the business and societal values of marketing communications campaigns, the awards honor entries that prove that the campaigns resulted not only in increased profitability but also to the betterment of society.

In the years following its inception, each of the Tambuli Awards has consistently introduced new innovations that keep the event bigger and better than the last, and 2010 will be no exception. Two new categories will be added to the agenda: “Best Fashion Brand Campaign,” which recognizes integrated campaigns that promote clothing, accessories, shoes, perfumes, and other fashion-related items and “Best Media-Initiated Campaign” for effective campaigns that promote values initiated by media entities. The other awards categories are:

• Best Small Budget Product Brand Campaign
• Best Small Budget Service Brand Campaign
• Best Established Product Brand Campaign
• Best Established Service Brand Campaign
• Best Innovative and Integrated Media Campaign
• Best Insights and Strategic Thinking
• Best Teens Brand Campaign
• Best Family-Oriented Brand Campaign

This year will also introduce a new special award for “Best in Creative Idea and Execution.” To showcase that Tambuli Awards’ belief that promoting virtue need not be mundane or passé, this award will focus on the creative approach taken to endorse societal values and the degree in which it is successfully effected.

In addition, a special award called the Effectiveness Agency of the Year Award, will be given to the communication agency with at least 3 distinct winning entries based on the judges’ criteria. The Effectiveness Advertiser of the Year will be given to the winning client of the Carmencita Esteban Platinum Award, the highest accolade given in this competition.

The awards come in Gold, Silver and Bronze, depending on the entries’ level of achievement within the given category as determined by the judges. Gold Winners will qualify for the competition’s highest distinction, the Carmencita Esteban Platinum Award.

Prepare your entries and we’ll see you at the bigger, better Tambuli Awards 2010. Download the entry kit here.

Call for entries: Deadline for submission of entries is April 16, 2010. Visit www.tambuliawards.com or call 637 0912 local 393 for more information.

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